INSIGHT
The Australian Open is more music festival than match—tennis is just the excuse. With loud outfits, cold drinks, and a crowd as hot as the court, it’s a party down under.
IDEA
To launch Grey Goose’s new cocktail, The Lemon Ace, we served it with a twist of Melbourne magic—tapping into the sun-soaked, high-energy culture of the Australian Open, where bold flavors meet bold crowds
agency: mullen-lowe
ECD: steph-kohen
ACD: tucker-stosic
cw: kieran-murray
ad: [me]
producers: marla-bahloul & amanda-van caneghem
