INSIGHT

We wanted to tap into US Open’s evolution as both a sporting event and a cultural style moment, in the spring, using fashion and personal expression to make Grey Goose part of the tournament’s celebratory vibe. It’s not just about tennis - it’s about how you show up.

IDEA

So we partnered with @808sandmixtapes to create fashion-forward, music-driven content that blends the vibe of tennis, cocktails, and personal style for the US Open.