INSIGHT
When you confront embarrassing topics out loud, you shatter the taboos surrounding them.
IDEA
Honest invites women to get honest about all the mess, using a simple CTA that shatters lady-like behavior.
OOH IN LA
SOCIAL
HOT OFF THE PRESS
THE HONEST
TOLIET PAPER
IDEA
So, to get women comfortable talking about pooping, we created an old-school 15 page broadsheet newspaper. We packed it with real, unfiltered stories, sharp humor, and thought-provoking articles about the bathroom experiences women usually keep quiet. It’s authentic, a little bold, and literally designed for where people are already sitting.
INSIGHT
The best way to kill an awkward taboo? Just say it out loud. Here’s the thing: 75% of us read on the toilet.
agency: zambezi
CCO: gavin-lester
CD: taylor-black
ad: [me]
cw: jessica-nugent
producers: matt-valdepena & laura-fend
“directographer” duo: mcmint
editor: chris-kursel
huge thank you to our Honest clients and the whole crew in CDMX that helped bring this campaign to life!
