INSIGHT
When you confront embarrassing topics out loud, you shatter the taboos surrounding them.
IDEA
Honest invites women to get honest about all the mess, using a simple CTA that shatters lady-like behavior.
agency: zambezi
CCO: gavin-lester
CD: taylor-black
ad: [me]
cw: jessica-nugent
producers: matt-valdepena & laura-fend
“directographer” duo: mcmint
huge thank you to our Honest clients and the whole crew in CDMX that helped bring this campaign to life!
