INSIGHT

The tequila industry has a secret sweet tooth – even when labels say they’re 100% agave, they may be hiding additives like sugar, extracts, and glycerin.

IDEA

With Patrón tequila we choose to let our agave ripen to its full natural sweetness, so we don’t have to add anything extra.

When we want sugar, we save it for a delicious box of BonBon candy instead. Ultimately sweeteners are for candy. Not for our tequila.