INSIGHT
The tequila industry hides behind additives, using sugar, oak extract, and glycerin to cover flaws and manipulate flavor. Patrón exposes this truth, standing apart with a simple, transparent recipe: just 100% Blue Weber Agave, water, and yeast making Patrón on of the few tequilas that is 100% additive-free.
IDEA
Let’s bring swagger back to Patrón and confidently reclaim its place as the #1 luxury additive-free tequila.
PRESS: Fast Company
IN-STORE
agency: mullen-lowe
CDs: mary-wuensch and ashley-wood
creatives: catarina-barcala, xavi-ocaña, and [me]
photographers: Hulswit Designs and Hans Neumann
producers: amanda-van caneghem
